It shell be concluded that Pierre Bourdieu’s theories, was very helpfull with pointing out the campaigns connection to cultural capital and different classified expressions of taste, that connects it to a growing middelclass, who wants an access to the world of luxury. Later the use of Roland Barthes theories on modern myths, will be brought into play, when I shell decode the overall mythical story on taste, that Louis Vuitton, wishes to communicate through the campaign. In doing so I investigate the very use of Pierre Bourdieu’s theories it self, and I look to answer how these can help with revelation in a contemporary context. Using the well accommodated theoretical framework by sociologist Pierre Bourdieu, I seek to understand the underlying class related aspects of taste occurring in the collaboration between the two. In a provocative act she brings in traits of kitsch and other pop cultural references to her art and exposes it to a conflicted art world. In her art Cindy Sherman is stepping away from modern aesthetics turning towards nostalgia and, anti- elitism.
The visual campaign is made by Louis Vuitton to promote a collaboration with the postmodern artist Cindy Sherman. This thesis takes a closer look at the phenomena of taste in relation to kitsch, art and luxury, analyzing a visual campaign, by the luxury brand Louis Vuitton. SMAG - En undersøgelse af smag og klasse i relation til kitsch, kunst og kommodificeret luksus.
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