“Why don’t you … Turn your child into an Infanta for a fancy-dress party?” she asked readers. Readers were introduced to her signature epigrammatic style with the typically colorful “Why Don’t You?” column, which she began writing in August of 1936. “I was going through money like one goes through … a bottle of scotch, I suppose, if you’re an alcoholic.” Thus began a tenure at Bazaar that would last 26 years, launching Vreeland as an American fashion icon. Though her husband, Reed, had been working at a bank, she also needed a job, badly. “I’d only been here for six months,” Diana Vreeland later recalled. Snow was entranced and offered the woman – a wife and mother of two just returned with her husband from six years abroad – a job. She wore a white Chanel lace dress with a bolero and roses in her jet-black hair her high cheekbones were heavily rouged. In the early spring of 1936, Carmel Snow, the legendary editor of Harper’s Bazaar, watched as a young, dark-haired woman glided across the dance floor at the St. Photo: Martin Munkacsi Copyright Joan Munkacsi/Diana Vreeland Archives. She had just begun her 26-year reign at the magazine. STEP LIVELY: An image of Vreeland that appeared in Harper's Bazaar in 1936.
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